The identity is the fundamental component of a brand and referred to as the logo, but most of the time it is misunderstood as being "the brand".
A good start on the idea of creating a brand is a strong visual identity but you need to make sure that the visual identity is reinforced with a brand that spreads fully to the whole company because there will be a risk that the expectation of the consumers or clients have for your brand will be different from their actual experience every time your business will be engaged with the market.
A lot of experts at odacreative.com know that the combined wholeness of all the company and market interactions is called the brand, and every time there will be an interaction between the market and your company, there will be a created brand-experience. That is why it should be a consistent experience and not only a positive experience because it is known to be an ongoing process.
From a web branding and identity design stand point, the important components are the color palletes, contextual language, image styling, typefaces, and they are needed in forming a collateral part. An effective brand and identity design should involve and extend throughout the whole company from the way a customer service representative will be answering the telephone, to the expression of the policies of the company, to the definition of a set of products, to the market.
If you have a rapidly growing business or if you are planning to open up new branches in another location, then you should consider the importance of a brand. Every time a company will start to grow, the personality or characteristics of the person that is in charge of running the business will be accessible eagerly to the market just like before. That is why it is important to transfer the role of experience and engagement to the brand while enclosing the values of the brand during the process. Look for more facts about marketing at http://www.huffingtonpost.com/news/marketing-tips/.
You should take note that one thing that will help produce a good impression with the potential customers and clients is the vision statement that every businesses and companies have. And it is important that the value and vision statement of a company should be translated into process in order for it to have a purpose, it will perform an active role in the business or company if they will be put into actions. Both the customer and company or business will be provided with a real value by a proposition.
You should know that in order to have a strong identity in your company, you should have a strong brand that will strengthen the corporate culture in order to have a better retention of the employees, and also take note that a properly designed and strong corporate culture will result to a better innovation for the company.